äventyr blog

äventyr is proud to be participating in Third Thursday Bike Night at the Minneapolis Institute of Art!  Thursday, July 18.  6-9 pm.  

We believe strongly in supporting the arts in our community and it is an honor for us to be at an event that celebrates both bicycling and creativity through the arts.

We speak from our heart on the topic of organic as people who know the value of true organic farming, and we speak from the heart about Mill City Farmer's Market also as people who value voting with our dollars and supporting good people doing good things ~ especially in our community.  Therefore... we are proud to be at the Mill City Farmer's Market for Bike to the Market Day on Saturday, July 6th; 8 am - 1pm.

A productive conversation for the rest of us out there who enjoy camping, and biking, should be about Campbiking.  At äventyr we completely agree with this quote from Seth Godin: “Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from.”  In fact we say something similar:  “Life is not a vacation, but we sure try to make everyday feel as much like one as we can.”  We cycle in our daily life, and are now cycling on vacation.

One of our goals with äventyr is to share our experiences not as personal aggrandizement, but to hopefully inspire, educate, and remove barriers. Having just returned from an off-the-grid äventyr to the Black Hills National Forest in Wyoming and South Dakota, we wanted to do just that.  So we will be sharing a few posts from our travels. 

First up:  Bicycle Travel...

äventyr is proud to be participating in the American Swedish Institute (ASI) Midsommar Handcraft Market on Saturday, June 15.  Midsommar is our fa...

Ingrid is the Director of Experience at The American Swedish Institute, participated in one of the first äventyr feedback panels, and became the FIRST EVER äventyr customer (she purchased The Social in Olive)!  We asked Ingrid to tell us more about her cycling äventyr in her own words.

We chose to name our brand 'äventyr' for multiple reasons:  our Nordic Heritage, our continual desire for adventure, a word that was attractive both aesthetically and makes one want to know more, a word that symbolizes what we believe in and can grown with our brand as it evolves, a reflection of 'The North' in which we live that embraces all things Nordic, and new connections with the past.

äventyr is honored to be participating in the Midsommar Handcraft Market at the American Swedish Institute, Saturday, June 15, 10 am - 5 pm.

With each major life transition, I have learned a lot about myself.  I know that growth is always hard - but always good, and that having the right tools in place to help you make the most of each day (as well as weathering the big changes), makes all the difference.  Here are some of the things I have learned in regard to my own mental health over the years that hopefully you will find helpful as you navigate through your own life path. ~DeAnn

I have struggled with flight anxiety for seven years and have successfully flown three times this year.  Here are a few things that have helped me, how cycling has helped my fear of flying, and how my fear of flying has helped my cycling. ~Kurt

Every woman I have been in a room with has a story.  These stories women have are what has always intrigued me, before äventyr and now with äventyr.  In those moments as a new entrepreneur, when I have felt intimidated, or not equal in a room, I remind myself that these are women, like me.  Real women, in real life, with real stories.  And this has been a MOMENT!

Equally at home rolling in the city or far, far away from the city.  The äventyr Seat Rollio is an underseat tool roll for the essential items it is always smart to take with you on a ride.  We designed The Seat Rollio to our high standards, and tested it extensively throughout a Minnesota Winter and at the ultimate gravel cycling event ~ Land Run 100.