Ingrid is the Director of Experience at The American Swedish Institute, participated in one of the first äventyr feedback panels, and became the FIRST EVER äventyr customer (she purchased The Social in Olive)! Weasked Ingrid to tell us more about her cycling äventyr in her own words.
We chose to name our brand 'äventyr' for multiple reasons: our Nordic Heritage, our continual desire for adventure, a word that was attractive both aesthetically and makes one want to know more, a word that symbolizes what we believe in and can grown with our brand as it evolves, a reflection of 'The North' in which we live that embraces all things Nordic, and new connections with the past.
Every woman I have been in a room with has a story. These stories women have are what has always intrigued me, before äventyr and now with äventyr. In those moments as a new entrepreneur, when I have felt intimidated, or not equal in a room, I remind myself that these are women, like me. Real women, in real life, with real stories. And this has been a MOMENT!