äventyr blog

When I began working on äventyr I found myself existing loosely on three different planes (Cycling, Art & Design, and Fashion), often wondering why I had to be what felt like a ‘unicorn’ in these worlds that felt very disparate and where everyone else had picked one direct path.  Recently, all the disparate pieces of my past came together forming the perfect conglomeration ~ äventyr bicycle bags.

In honor of Women’s History Month, and Women Led Wednesday, and turning 50, äventyr bicycle bags owner DeAnn will be highlighting inspiring and influential women, discussing aging, and reflecting on what it means as a small Women-led business owner.

Kurt and I are here to support our community, in turn ~ we hope you will join us and our passion for food, and supporting what has become even more in focus during a pandemic - the importance of a local and organic food chain. 

DeAnn is co-owner, and Creative Director at äventyr.  But also designs our products, makes our products, sources our materials, made our logo, designs our marketing collateral, built and maintains our website, runs our social, and is the one you usually see at events.  

But before that, she did a lot of other things that built naturally upon themselves to get to this point.  There are two common threads in DeAnn's life; biking and design.  Sometimes during a journey it is not easy to see where you are headed, until somehow you get there..

We chose to name our brand 'äventyr' for multiple reasons:  our Nordic Heritage, our continual desire for adventure, a word that was attractive both aesthetically and makes one want to know more, a word that symbolizes what we believe in and can grown with our brand as it evolves, a reflection of 'The North' in which we live that embraces all things Nordic, and new connections with the past.

Every woman I have been in a room with has a story.  These stories women have are what has always intrigued me, before äventyr and now with äventyr.  In those moments as a new entrepreneur, when I have felt intimidated, or not equal in a room, I remind myself that these are women, like me.  Real women, in real life, with real stories.  And this has been a MOMENT!

To help delve a bit deeper into the äventyr story, we are launching our blog series “fläshbäck”.