Ingrid is the Director of Experience at The American Swedish Institute, participated in one of the first äventyr feedback panels, and became the FIRST EVER äventyr customer (she purchased The Social in Olive)! Weasked Ingrid to tell us more about her cycling äventyr in her own words.
We chose to name our brand 'äventyr' for multiple reasons: our Nordic Heritage, our continual desire for adventure, a word that was attractive both aesthetically and makes one want to know more, a word that symbolizes what we believe in and can grown with our brand as it evolves, a reflection of 'The North' in which we live that embraces all things Nordic, and new connections with the past.
Local is a lifestyle äventyr supports. At äventyr we love keeping it local - it is how and where we eat, it is howand where weshop, and it is the ethics behind our business. At äventyr we believe in supporting local year round; in the Summer we put our bicycle bags on our bike racks and roll out,and in the Winter we bring our bags on our shoulders for a hygge escape.
"Get Social!" is play on words that is central to the foundation of äventyr. As Gen X'ers, we were finding it increasingly important to disconnect from technology and actually sit down together andGet Social.