Join us IN PERSON at JULMARKNAD. December 3-5 at American Swedish Institute.

äventyr blog

Being a Cycling Unicorn in Seemingly Disparate Worlds

Being a Cycling Unicorn in Seemingly Disparate Worlds

When I began working on äventyr I found myself existing loosely on three different planes (Cycling, Art & Design, and Fashion), often wondering why I had to be what felt like a ‘unicorn’ in these worlds that felt very disparate and where everyone else had picked one direct path.  Recently, all the disparate pieces of my past came together forming the perfect conglomeration ~ äventyr bicycle bags.
Swedish Women:  Heritage and Influence

Swedish Women: Heritage and Influence

In honor of Women’s History Month, and Women Led Wednesday, and turning 50, äventyr bicycle bags owner DeAnn will be highlighting inspiring and influential women, discussing aging, and reflecting on what it means as a small Women-led business owner.
My Women's March

My Women's March

October is National Women's Small Business Month.  Concurrently, today there will be nationwide Women's Marches.  For me äventyr bicycle bags IS personal.  I am a woman leading a small business in a climate that ignores the importance and value of women.  I know personally how powerful and impactful women are in business, and for my business.  Women, especially women my age and older, have an immense buying power and are huge contributors to not only my small business, but the United States economy! ~DeAnn
Owner and Creative Director DeAnn's Journey

Owner and Creative Director DeAnn's Journey

DeAnn is co-owner, and Creative Director at äventyr.  But also designs our products, makes our products, sources our materials, made our logo, designs our marketing collateral, built and maintains our website, runs our social, and is the one you usually see at events.  

But before that, she did a lot of other things that built naturally upon themselves to get to this point.  There are two common threads in DeAnn's life; biking and design.  Sometimes during a journey it is not easy to see where you are headed, until somehow you get there..

Moments of Clarity, The Female Economy, and more than a Bicycle Bag Business

Moments of Clarity, The Female Economy, and more than a Bicycle Bag Business

Every woman I have been in a room with has a story.  These stories women have are what has always intrigued me, before äventyr and now with äventyr.  In those moments as a new entrepreneur, when I have felt intimidated, or not equal in a room, I remind myself that these are women, like me.  Real women, in real life, with real stories.  And this has been a MOMENT!