Meet the äventyr Team

äventyr team:  DeAnn


Owner + Creative Director

A foundational career in the arts working at world class art museums set the stage for DeAnn to develop an ingrained eye for aesthetics, an appreciation for quality design, and a belief in the importance of creativity.  DeAnn's career progressed to overseeing product development for major retailers sharpening DeAnn's business acumen, gaining in-depth knowledge of the manufacturing industry, and mastering the balance between good design and a marketable product.

DeAnn is also an avid cyclist. 

In 2017 DeAnn followed her heart to combine her professional experiences with her love for cycling.  Forever looking for the perfect thing that aligns with her aesthetic tastes lead her to create äventyr.

DeAnn enjoys exploring cities by bicycle both in normal clothing and lots of lycra.  She is a strong believer in connecting the mind and body through cycling.

More about DeAnn's journey here.

You deserve to know the people behind a brand.  Read DeAnn's 2020 essay "My Women's March".

äventyr bicycle bags owner Kurt 


Owner + CFO

Kurt has extensive business experience working at the largest specialty retailer in the U.S. and multiple health-related companies.  Well regarded by his colleagues, Kurt has a knack for keeping things light, dreaming a bit, and steering a realistic course.  Kurt is also an avid cyclist. 

When he is not at his day job, or out on one of his bikes, Kurt is a key strategist and partner at äventyr.  

Kurt's cycling motivation comes from tracking, and beating, his cycling stats.  Kurt has raced road, cyclocross, fat, and participated in multiple gravel events (Mid South, Almanzo 100, Heck of the North, and more).  Kurt's discovering of gravel lead him to buying DeAnn a gravel bike (which she said she would never ride), and the rest is history (she fell deeply in love with gravel biking).

Kurt and DeAnn owners of äventyr bicycle bag

äventyr bicycle bags owners DeAnn & Kurt

We spend the majority of our time together talking about cycling and riding bikes ~ in the city and far, far out of the city.  Our latest love is gravel cycling, but we also treasure our bicycle dates. 

Find out about our latest adventures by subscribing to our newsletter to be the first to receive our Scouting Notes.

äventyr bicycle bags team:  Inge


Human Capitol Support Team Lead

Inge and DeAnn are the dynamic duo; thanks to Inge working her way into DeAnn's heart and being a faithful companion at her side at all times. Inge has learned to love cycling because it means great camping trips with the pack, snuggles in front of the television during race coverage, and happy and healthy friends when they get back from their "constant" rides.

Inge has been a solid friend to the entire team;  most importantly she was there for Loki as he struggled with his illness and is now lead apprentice to Solrig as he learns the ropes with the team.

 äventyr bicycle bags Team Member Solrig


aka "Puppy Management"

Solrig joined the team in November 2018.  Because he grew up next to DeAnn sewing, he is drawn to the design studio when he hears the sound of a bobbin winding.  Solrig is excited every morning for the day creating an optimistic vibe for the team.


äventyr's Loki


Loki was with us from the beginning, and 7 years before that.  He was our "BIGGUY"- 90 lbs. of all muscle, but also 90 lbs of love.  Not only was Loki a big physical presence in our lives, he had a HUGE personality and his endless desire for adventure took us many places.  Loki was caring, affectionate, loving, sweet, protective, vocal, demanding, and sometimes a bit crazy.  We desperately miss him, but are thankful to have known him.

In his final months Loki showed us what acceptance, determination, and the importance of love is, and we will forever be grateful to him.  You can read more about Loki here and here.