äventyr is our registered trademark.

What does äventyr mean?

äventyr is a Swedish word that means adventure.

Get yourself a bag and go have one!

How do I pronounce äventyr ?

We say it more like this "ah-ven-tur", but if you want to say it the Swedish way, you can go here.

Are you Swedish?

We are American, with Swedish and Nordic heritage.  DeAnn's great, great Grandmother, Amelia, immigrated from Sweden to the USA at the age of 28, eventually arriving in Cloquet, Minnesota where she owned a tailoring business (today we would call it a 'bespoke' tailor business).  What a predecessor DeAnn has found out about during her journey with äventyr!  Amelia was both a woman business owner and tailor!  How fortuitous our heritage can be, yes?

What is a fika?

“Fika is much more than having a coffee. It is a social phenomenon, a legitimate reason to set aside a moment for quality time”. ~@swedense .

äventyr believes strongly in the power of a fika. And because we do, we make products to make it easy for you to focus less on getting ready for the bike ride there, and more on the conversation when you get there.

Where are you located?

We are headquartered in Minneapolis, MN USA.

Where can we find äventyr bags?


In 2019 we made a strategic decision to not sell our product at any retail stores (bicycle, or other).  We believe the best way to serve our customer is to get to know our customer and connect ~ in person.  We want to hear about your cycling stories and aspirations, learn about your lifestyle, hear feedback about äventyr, and be able to share our story with you.  And, we want to keep our prices reasonable by removing the 'middle person' from the equation.

Our participation in events is like our bags, limited quantity and high quality.  We have only chosen to participate in events that we feel align with our brand and our beliefs.  Our events will be posted here.  Currently you can only find us at events in Minneapolis.  

That said, in 2022 we have made the decision not to participate in any markets/events.

How do I contact you?

mailing address:  1600 18th Ave. NE, Minneapolis, MN. 55418

*Please note, at times we are traveling without immediate access to modern technology (yes, it's true!  we live the talk.)  If you have contacted us during such a time, we will do our best to reply when we return to civilization.